Craig Russell

Category: What I Think

  • The latest series of ads on my Facebook page

    They are starting to know me too well.

    gorooting

  • China now has 338m internet users

    Story at news.com.au
    I just want to borrow a dollar from everyone of you for a day. I promise to give it back tomorrow. Deal?

  • Absolutley amazing

    This is Philips new ad for their latest TV range. Apart from being an amazing piece of SFX cinematography, this ad is not for TV or cinema release. It’s purely for viral marketing.

  • Labor ready for Costello coup, secret research shows

    Left Field: Headline: Labor ready for Costello coup, secret research shows.

    I clearly remember prior to the 2007 Federal Election calling into ABC 702's Breakfast Show with Adam Spencer. He had a professor of politics on who was rabbiting on about the Howard v Rudd situation. The conversation moved to alternatives to Howard as the polling was running about 99 to 1 at that point.
    My question, which I thought was obvious, 'Do you think that Labor would be running internal polls on Costello?' 

    The expert was taken aback and responded in the typical manner of a cornered dog – and attacked. 'Of course not' was his very abrupt reply. So abrupt Adam thought it would be best ask a follow up question based on mine. This got the expert very upset and he changed the subject in an effort to deflect his obvious unexpertedness.

    My point is; an expert need not be a know-it-all. In fact a relationship will be built if you are able to listen to your audiences' point of view and reflect upon it, rather than rejecting it outright or trying to belittle them.

  • My mate wanted by the FBI

    Mary Coustas' husband, George Betsis, wanted by FBI after taking son from Priscilla Dunstan | National | News.com.au.

    George Betsis, in bloke world, is my mate. He is the guy who taught me everything there is to know about how to create an ad. He was my mentor and has long been an inspiration.
    I last chatted with him at the TropFest 09 Red Carpet where he was a guest.
    It's a strange experience to be browsing a news site and see a mate in trouble. In the surf or on the road you do all you physically can. But how do you help online?
    GB, if you read this, all the love in the world from my family to yours, brother.

  • How to Sell Your Soul on Twitter and Who’s Buying – ReadWriteWeb

    http://www.readwriteweb.com/archives/how_to_sell_your_soul_on_twitter_and_whos_buying.php . Twitter is all about sharing personal experiences and thoughts to help
    create personal relationships. If you start using the Magpie service
    referred to in the the above link you will be DOOMED in your efforts
    to build any kind of worthwhile relationships.

    I think the thing that most people forget is that people are just like
    you and me; and they are a wake up to being scammed and conned. 

    If I truly appreciate (even love) a product or service then you can bet all the
    dollars in your pocket against all the dollars in my pocket that I
    won't be getting paid a Zimbabwe $ to post/tweet/say it.

  • Personal Domains

    I sure hope you have all purchased your own domain name like
    craigashleyrussell.com. They will be the most valuable piece of real
    estate you own in the near future. For a couple of bucks, what’s
    stopping you?

    Ask me if you need help getting yours.

  • An open response to a comment

    Craig Ashley Russell: Me in the SMH – 11th Paragraph.

    Hi Tom,
    Thanks for taking the time to comment. I wish there was a magic button to getting a job, I really do. I wish there weren't a thousand clichés and tips.

    There's a book written in the 70's by Richard Nelson Bolles called 'What Colour is Your Parachute?' and has just been updated for for the current economic crisis. It's a practical manual for job hunters. It is an interesting read if no other reason Bolles explains the way job seekers go about getting a job and the way employees go about filling vacancies – in short, the they are completely opposite. The job seeker thinks a CV is the best way, the reality is a employer will use a CV as the last way to fill a position. Firstly they will promote from within, second using proof of experience, third by referral, fourth via a head-hunter (ahhhhhh – but that's another story) fifth using an add and sixth from a pile of CVs they have received.

    My interpretation of this is to get a foot in the door and work your way up. Use a portfolio of past work if you have.

    I think where all these books and websites and tips fall down is in their generality. I don't know what industry you're trying to get into so maybe a portfolio is not relevant. I would suggest you keep blogging, use LinkedIn and check out this blog.

    Apart from that all I can do is wish you all the best in your search and remember these three things (which may make me sound arrogant but wtf):

    1) NEVER, EVER GIVE UP!

    2) BE YOURSELF, PRETENDING FOR TOO LONG IS TOO HARD.

    3) STAY FOCUSSED ON YOUR GOALS AND YOU WILL BE SUCCESSFUL. And if you need help with goal setting (I sure did) read Goals by Brian Tracey available from audible.com as a talking book via download right to your iPod.

  • Hello, welcome and thank you!

    Hi, yes I'm talking to you. I just noticed that the number of people reading this blog has jumped by 50% in the past week. So I thought I should say hello, welcome and thank you. I hope you enjoy or at least find interesting the posts. 

    I would however encourage you to comment, add your thoughts to my thoughts and start discussions on any of the posts you read here. If your already here you are amongst like minded people. So comment away.

    Don't wait. Start now… just click the 'comment' link below….

  • Advertising Judas Lays a Big, Fat Dookie!

    Can Alex Bogusky Help Microsoft Beat Apple? 

    Apparently not.

    I need not comment as enough kilobytes and pixels have been created about this story. In essence, Microsoft engaged Alex Bogusky of Crispin Porter + Bogusky to save them from the guys who have just 5% of the market.

    The top link is to the May 08 story in Fast Company. The second link is to one of the hundreds of posts about why the new Microsoft campaign is rubbish.